Lead/ Senior Lead, Lifestyle (Industry & Business Development)

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About Lifestyle Division 
With the rise of the Asian middle class consumers, there is a growing demand for innovative new Lifestyle products, services and experiences. You will be part of a dynamic team shaping the future of Singapore’s Lifestyle industry to capture such growth opportunities. Leveraging consumer/market insights and creative capabilities in Singapore, the team aims to grow a portfolio of new emerging Lifestyle industries including Fashion, Hospitality, Sports, Design, Visual Arts and other lifestyle goods. It aims to create a diverse range of exciting new jobs for Singaporeans and position Singapore as a vibrant global Lifestyle city.

Overseeing a portfolio of global company accounts, you will work closely with multinational companies, leading local enterprises and key opinion leaders from the Lifestyle industries. You will also work closely with partner government agencies and stakeholders to develop and execute on initiatives to strengthen the competitiveness of the sector in Singapore.   

As a Lead, you will work across the various sub-sector to gain breadth and understanding of the Lifestyle industry. As a Senior Lead, you could have the option to specialise in one of the following: Visual Art, Design or Sports.

Your roles and responsibilities will be to:

  • Analyse industry trends and identify opportunities to develop the lifestyle sectors
  • Work in a team to develop Singapore’s global positioning and strategies, for the current and future development of these sectors    
  • Develop engagement plans for your portfolio of accounts to anchor investments and job creation opportunities
  • Support initiatives to grow capabilities, stimulate innovation and forge partnerships in Singapore
  • Design talent development efforts to grow the relevant talent pool to be equipped with future-ready skillsets       
  • Engage and influence senior executives, management and decision-makers from leading companies to pursue these opportunities and invest in Singapore
  • Collaborate within EDB and across public and private sector stakeholders to enable seamless execution of strategies and initiatives

 To meet the challenges of this role, you must have/be:

  • A degree in any discipline
  • 1-6 years of working experience in business development, consulting roles, preferably from the lifestyle industry
  • Strong interest and understanding of the Lifestyle industry from a business perspective
  • Strong conceptual & analytical thinking skills
  • Demonstrate ability to engage and manage multiple stakeholders
  • High level of initiative, drive, tenacity and resourcefulness
  • A good team player with good interpersonal and communication skills
  • Singaporean

We regret that only shortlisted candidates will be notified.


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